Privacy Policy

Effective Date: June 1, 2018

Welcome to the website of Serve Token Limited, a Cayman Islands exemption company, and its affiliates (collectively, “Serve,” “we,” “us” or “our”). If we make any material changes, we will post the new policy here, with a new effective date.

By using any Serve website, which includes and other names under which we do business (collectively, the “Site”), you consent to use of information that is collected or submitted as described in this Privacy Policy. This Privacy Policy covers any of your personal information obtained by Serve on the Site or in email, text or other electronic messages between you and the Site.

“Personal information” is data about an individual who can be identified from that data, or from that data and other information to which we have access. Personal information is usually your name in combination with another identifier, such as date of birth or address.

We will collect personal information when you participate in the purchase of any token pre-purchase agreement (the “Agreement”) or your register to participate therein.

What Personal Information Do We Collect?

We may collect information, including your name, postal address, email address, telephone number and any other information the Site collects that is defined as personal or personally identifiable information under an applicable law, when you participate in the purchase of a Agreement, participate in the use of the Serve platform, and/or to create, complete or update your registration to participate therein.

We may collect information about your internet connection, the equipment you use to access our Site and usage details.

We may collect personal information regarding your age to verify that you are not a minor in accordance with our policy against doing business with children, set forth below.

You are not required to provide the personal information we request, but if you decline, you may not participate in the sale of rights to tokens and we may not be able to respond to queries you may have.

How Do We Use Your Personal Information?

We use your personal information in the following ways:

  • to transact business with you in connection with the sale of rights to tokens and related transactions (e.g., requests for information about the Serve platform, the Serve token (“SRV”) and/or other products or services) and otherwise serve you as a customer;
  • to assess your interests, preferences and degree of satisfaction with the Serve platform, SRV and/or related products and services;
  • to keep you posted on new or updated sales of rights to receive SRV or related products, services and/or upcoming events;
  • to improve the effectiveness of the Site, products, services, operations, mobile experience or marketing efforts;
  • to verify your identity and eligibility for the sale of rights to receive SRV and/or related products and services;
  • to conduct auditing, data analysis, and research to improve Serve’s products, services, and customer communications;
  • to allow our employees to service your customer needs;
  • to prevent, deter and investigate violation of this Privacy Policy and our Terms of Use, or any fraud and other illegal activities; and
  • to send you important notices regarding your purchases and changes to our business policies.

With Whom Do We Share Your Personal Information?

We may provide or disclose your personal information to, or share your personal information with:

  • affiliated companies;
  • business partners or others who process it on our behalf;
  • third party services who facilitate the sale of rights to receive SRV, manage and enhance or systems or customer data, provide customer service, assess your interest in our products and services, and conduct customer research or satisfaction surveys;
  • others, including law enforcement, if we believe such release is reasonably necessary to comply with the law or legal process; enforce or apply the terms of applicable terms of use; detect, prevent, or otherwise address fraud, security or technical issues; or otherwise protect the rights, property or safety of others; and
  • dealers, suppliers and partners, who may provide you with text, email and other electronic messages and offers for products and services, including offers based on your interests, personal and business characteristics, stated preferences and location.

We may disclose your personal information if we determine that disclosure is reasonably necessary to enforce this Privacy Policy, our Terms of Service or to otherwise protect our operations or users.

We may sell, transfer and/or disclose your personal information as part of a business divestiture, sale, merger, or acquisition of all or a part of our business. If another company acquires our company, business, or assets, that company will possess all information, including personal information, collected by us and will assume the rights and obligations regarding your personal information as described in this Privacy Policy. In the event of an insolvency, bankruptcy, or receivership, personal information may also be transferred as a business asset.

Storage and Processing

Your information may be stored and processed in any other county in which Serve, its parent companies, subsidiaries, affiliates or service providers maintain facilities. We may transfer information that we collect about you, including personal information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may vary, please note that we will not transfer your personal information to a country and jurisdiction that does not have the same data protection as your jurisdiction.

How Do We Protect Your Personal Information?

We maintain a variety of security measures, including physical, electronic and procedural safeguards. No system can be completely secure, so we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure.

For E.U. clients, Go Moment complies with the EU Data Protection Directive 95/46/EC framework as set forth by the European Union regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Go Moment has certified that it adheres the requirements of notice, choice, onward transfer, security, data integrity, access and enforcement.

How Do You Access or Correct Your Personal Information?

You can ask us for the personal information we possess, so that you can determine if it is inaccurate or if you want it deleted, provided we not required to retain it by law or for legitimate business purposes.

We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made to

What Other Information Do We Collect?

We automatically gather information when you browse or view the Site. This log data may include your browser type (e.g., Chrome, Safari, Firefox or Internet Explorer), your domain, the Internet Protocol (IP) address assigned to your computer (or the unique device ID of your mobile device, or other unique identifier), the date and time of your visits, the pages on the Site you visit and other information related to your visit.

If we combine non-personal information with your personal information, we will maintain the combined information as personal information for as long as it remains combined.

We may collect, use, transfer, and disclose such non-personal information for any purpose.

We may collect:

  • data that does not, on its own, permit direct association with any specific individual;
  • information such as language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where a purchaser of a right to receive SRV is located so that we can better understand customer behavior and improve our products, services, and advertising;
  • aggregated information regarding participant activities on the Site, mobile application, and from our other products and services we may offer; and
  • details of how visitors to the Site use our services.

How Do We Employ Cookies and Similar Technologies?

We use technologies such as “cookies” and web beacons so we can remember certain information about you, remember your preferences or recognize you when you return. They also help us compile aggregate data about Site traffic and Site interaction so that we can improve the Site and protect the Site from fraud.

A cookie is a text file that is stored on your computer. As text files, cookies cannot read information on your hard drive, run programs or deliver viruses to your computer. Cookies let the Site remember your preferences or recognize you when you return.

Most browsers are set to accept cookies automatically. You can set your browser to decline all cookies automatically or to prompt you for a response each time a cookie is offered. Note that declining cookies may hinder the Site’s performance and may not allow you to access all of its features and services.

Web beacons, also known as clear GIFs, are often used in combination with cookies. These often-transparent images are part of web pages, and allow us to count users who have visited certain pages and to generate statistics about how the Site is used. They are not used to access personal information.

Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

As do many internet sites, we gather some information automatically, such as Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data.

In some of our email messages, you will find a “click-through URL” linked to content on the Site. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click such links in our email messages.

We use Google Adwords and Google Analytics to gather data, such as age, gender and interests, to provide advertising targeted to suit your interests and preferences. For example, you may see certain online ads on the Site or other sites because we contract with Google and similar companies to target our ads based on information collected from you or by automated means, like cookies and web beacons. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at and edit or opt-out your Google Display Network ads’ preferences at

You may give consent for the Site to capture and record certain precise geolocation or global positioning data from your device in order to tailor information to your location. We may link such location data to other information that you provide to us or that may be accessed in connection with your use of the Site.

You should be able manage how your mobile device and mobile browser share location information with us, as well as how your mobile browser handles cookies and related technologies, by adjusting your mobile device’s privacy and security settings.

There are “do not track” or similar browser choices available to internet users with respect to online web activity, but given the present lack of consensus of what constitutes an informed election, appropriate trigger or breadth of scope of such choice, our Site will not operate any differently when a “do not track” signal is received.

Social Networking Sites

You may be able to post content to social networking sites (such as Facebook, Instagram, Snapchat or Twitter) on which we maintain a presence. If you choose to do this, we will provide information to the social networking sites in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the terms of use and privacy policies. We are not responsible for the availability, accuracy, content, products or services of such social network sites.

Third Party Links

The Site may have links or be linked to other sites we do not own, control or maintain. We are not responsible for and make no representations or warranties about the privacy practices of those sites. We recommend that you check the privacy policies of other sites and contact the operator if you have concerns or questions. Nonetheless, we seek to protect the integrity of our Site and welcome any feedback about these third-party sites.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to the Site. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

Chat Forums, Etc.

Our products or services may provide you with chat, forums, bulletin boards, or instant messaging tools. Any information that is disclosed in chat, forums or bulletin boards should be considered public information, and you may not know personally another user that you message. We have no obligation to keep private personal information that you make available to other users or the public using these functions. You should exercise caution when deciding to disclose personal information in public forums. You should also be aware that game play information disclosed during multiplayer game play (e.g., player name and current player statistics) is public information and may be displayed to other users.


We do not knowingly collect personal information from children under 13 years of age. If you are under 13 years of age, do not use or provide any information on this Site or on or through any of its features or register on the Site, make any purchases through the Site, use any of the interactive or public comment features of this Site or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 years of age without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13 years of age, please contact us at

Your Rights

Data protection law gives you the right to access your personal information, to object to the use of your personal information for certain purposes, and the right to erase, restrict or receive a machine-readable copy of your Personal Information. To do so, please email

We will handle your request in accordance with the law. This means there may be legal reasons why we cannot fulfil all requests.

Privacy Rights of California Residents

If you are a California resident, you may have the right to request and receive certain information about a company’s disclosure of your personal information to third parties for their own direct marketing use, and your choices with respect to such disclosures.

California Civil Code Section 1798.83 permits users of the Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to, or write us at:

Serve Token Limited
c/o International Corporation Services Ltd.
Harbour Place, 2nd Floor
103 South Church Street
P.O. Box 472, George Town
Grand Cayman KY1-1106, Cayman Islands

Changes to Our Privacy Policy

We may update this Privacy Policy from time to time, so please check the effective date at the top of this page as the date of last revision. Changes will become immediately effective upon posting on the Site unless otherwise noted. Your use of the Site following these changes indicates your consent to the practices described in the revised Privacy Policy.

Opting Out of Communications

You may opt-out of receiving marketing-related emails by clicking the “unsubscribe” or similar link at the bottom of any email you receive from us or by changing the communication preferences on your online account or profile. If you no longer want to receive promotional text messages from us, please follow the cancellation instructions contained in the last text message. If you are having difficulty unsubscribing from our marketing communications using the above methods, please contact us at

If you opt-out from receiving marketing emails or text messages, we may still need to send you communications about your orders, customer service inquiries, promotions participation and other matters.

If you agreed to receive future marketing communications directly from a third party through the Site, then you will need to contact that party to opt-out of such communications. This process may be outlined on that party’s Privacy Policy.

Contacting Us

If there are any questions regarding this Privacy Policy, then you may contact us at

Contact Us To See The Future serve

Any question? Reach out to us and we’ll get back to you shortly.

  • 866-40-SERVE

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